Until recently, a good part of marketing communications meant creating “spots and ads.” These were then placed in traditional broadcast and print media to deliver a “message.” At RIDDLEMOSER Advertising/Marketing/Design, we believe the purpose of marketing communications is not to just create spots and ads. We create opportunities for dialog. An environment where you and your audiences--customers, employees and constituents-- can find each other quickly and easily, become acquainted and conduct business.
Based on your sales goals and marketing objectives we develop communications strategies that:
create and/or articulate and help support your brands' positioning
define the target audiences we need to connect with
determine the content and form of the information
provide the most efficient means of delivery
deliver desired results within a specified budget and timeline
Our strategic approach examines the strengths and weaknesses of your product. Competitive threats. Pricing. Personal selling and distribution channels. This then gives us a solid understanding of the marketing environment. And enables us to develop the tactics that remove the dialog barriers between you and those you need to reach.
New Media
At the heart and soul of RIDDLEMOSER Advertising/Marketing/Design is the world of interactive publishing, also known as, “new media.” We believe this arena is the future of marketing communications and we have fully embraced it. Our publishing formats use the tools of computing, communications and imaging that are tuned to the unique needs of the individual reader or information recipient. RIDDLEMOSER Advertising/Marketing/Design develops and delivers new media communications in three basic formats:
- Disk-based new media: this includes text, numeric and image databases on diskettes and CD-ROMs, as well as multimedia products on CD-ROMs.
- Paper-based new media: selectively bound magazines and catalogs, inkjet-customized pages, demand-printed technical documentation and books.
- Telecom-based new media: Internet and Worldwide Web development.
At RIDDLEMOSER Advertising/Marketing/Design, we believe new media offers significant advantages over ink on paper. But the process always starts by asking key questions. “Will the communication be better using the multimedia tool?” “Does the audience want the information in electronic form?” “Will the design elements enhance the graphic presentation of the material?”
If new media is the right tool (and in today’s business climate, it increasingly is), the development process begins. Successfully executed, companies can then benefit from all the advantages new media delivers: customization, timeliness, comprehensiveness, searchability and economy.